Nekoda becomes the latest GB athlete to join Team MuscleFood to promote the importance of moving more and eating better. British Judoka World Champion and Commonwealth Gold Medallist Nekoda will use her expertise to help MuscleFood create valuable content, videos and Q&A sessions to educate and help the brand’s customers.
MuscleFood is one of the fastest growing SME’s in Britain and are part of Britain’s private companies with the fastest-growing sales. They see it as their responsibility to reduce preventable lifestyle diseases and to help reduce obesity by making healthy living easy, inexpensive and accessible to all. MuscleFood is currently working with a host of GB athletes to promote the importance of a healthy balanced lifestyle through physical activity and a nutritious diet.
Commenting on today’s announcement, Darren Beale, CEO and Found of MuscleFood, added: “We are so excited to have Nekoda be part of Team MuscleFood. We want to help the English population get active, keep fit and lead a healthy life! We know that Nekoda’s background in Judo and nutrition will help spread the word!”
On signing the partnership with MuscleFood, Nekoda said: “I’m really pleased to be a part of Team MuscleFood as I believe in the importance of inspiring the population to lead a healthy lifestyle and I hope I can use my position to spread the message.
“Balancing nutrition and exercise is not easy even when you’re an elite athlete and so I’m looking forward to experiencing the MuscleFood way and sharing my nutritional journey with everyone.”
EMERGE Sports Management athlete Nekoda Davis has continued her great form with a bronze medal at the Abu Dhabi Grand Slam. The British -57kg judoka beat world number seven Jessica Klimkait of Canada in a rematch of their round of 16 contest from the 2017 World Championships.
Klimkait got the better of the early stages with some good movement and fast gripping, before Nekoda asserted her dominance after gaining control of her opponent, and forcing Klimkait to concede the three shido penalties to pick up the victory.
Nekoda had started the day with a solid victory over Nazakat Azizova of Azerbaijan, before a close defeat against Russian Anastasiia Konkina in the quarter finals, meant she had to drop into the repechage group. Another victory against Poland’s Anna Borowska by waza-ari meant Nekoda would end the competition competing for the bronze medal.
Speaking after picking up her medal Nekoda said: “I came to win today so the loss in the quarter final really knocked me and I found it hard to pick myself up for the bronze fight. I am glad I could finish off the day with the medal despite how I was feeling.”
Her performance impressed British Judo Elite Performance Coach Kate Howey MBE who has seen Nekoda show signs of improvement over her last few competitions: “Although Nekoda was not at her best today she still performed well enough to take the bronze. Since the Worlds she has been on a heavy programme in the gym and technically in the mat.
“The pleasing thing about today is some of the technical drills are working in competition already.”
This latest medal comes after an impressive couple of months for Nekoda after picking up Silver at the World Championships in Budapest in August, and a further bronze medal at the Zagreb Grand Prix in last month. This run of good forms comes after a difficult start to the year when she had to undergo wrist and thumb surgery which saw her miss out on the European Championships in April.
Nekoda will look to continue her run of medals, and round off a successful 2017, with a positive performance at the Tokyo Grand Slam in December.
Nekoda joins a collective of current professional and retired sports people at Mintridge Events, delivering direct and remote mentoring programmes. Every ambassador at Mintridge has a passion for working with the younger generation and together they create a support network for sporting talent in young people.
Mintridge Events harness the power of positive sporting role models to increase sports participation and life skills in young people, whilst promoting a greater knowledge of mental and physical wellbeing. They provide tailor made mentoring programmes consisting of a visit with Iinspirational presentations, Coaching clinics, Q&A sessions, Classroom sessions, and ongoing mentoring.
Commenting on today’s announcement, Alex Paske, Managing Director for Mintridge Events, added: “We are delighted to welcome Nekoda into our team of inspiring sporting role models. Mintridge delivers direct and remote mentoring programmes to the younger generation, and with Nekoda’s honest, engaging approach to delivering her sporting journey, she will be a huge inspiration to students across all ages and abilities.
‘One phrase that Nekoda uses is “Train hard, win easy”, which strikes a chord with the Mintridge messages that are conveyed regularly to students. Her achievements in judo, particularly as Commonwealth Champion will encourage students to move forward with their goals, one step at a time. Welcome aboard Team Mintridge!”
On signing the partnership with Mintridge Events, Nekoda said: “I’m honoured to join the team at Mintridge as it’s important to me to be able to share my experiences with young people who may not yet see the potential they have within themselves. There is nothing you can’t achieve if you put your mind to it.
“I’m really looking forward to my role as a mentor as I have had such strong role models in my life so far so I know what an impact it can have.”